The language of ornament has always been interwoven with the language of textiles. Long before the preciousness of gold and silver defined luxury, it was the loom, its rhythmic pulse, its warp and weft, that carried the stories of families, lands and beliefs. To study carpets is to read history itself: every knot, every motif a compressed narrative of migration, prayer, prosperity or longing.
Elird’s jewellery enters this continuum not as an imitation, but as a profound dialogue. In the textures of their rings and pendants, one encounters patterns that are not smooth, polished surfaces, but rather tactile echoes of woven fabrics. These marks are not accidental. They are traces of memory: Ebrahim Mohammadian’s early closeness to the art of weaving, which left in him a lasting sensibility for the rhythm and depth of textures.
The connection is both technical and philosophical. A weaver learns to build harmony from the smallest unit, the knot, just as a goldsmith must build rhythm from hammer strikes and engraved lines. In Elird’s creations, the metal is not merely worked; it is “woven”. Textures pressed into metal recall the raised geometry of tribal kilims, while engraved surfaces shimmer like the brocaded grounds of silk textiles. Each piece is less an isolated jewel than a fragment of a larger cultural tapestry.
To perceive these jewels is therefore to engage in double vision: one sees a ring, yet feels a textile. The surface invites the touch of a finger as if it were tracing a carpet’s pile, recognising that ornament is not only for the eye but also for the hand. In this sense, Elird’s jewellery returns us to an older, more holistic understanding of art, where textile, metal and painting were never separate arts, but chapters of the same book of craftsmanship.
For Elird, the inheritance of textile traditions does not end with the motif; it extends to philosophy. Carpets embody patience, months or years of weaving, knot after knot. The same patience breathes through a miniature painting under glass or a ring that carries a secret relief on its inner band. The brand is, in this way, a keeper of continuity: transforming the textures of fabric into the permanence of metal, ensuring that what was once ephemeral can endure across generations.
In wearing an Elird jewel, one carries not only the refinement of contemporary craftsmanship but also the resonance of an ancient loom. These pieces remind us that textures are more than surface. They are memory, heritage, and story translated into material form.